Blade Air Mobility has created Blade Europe, to be headquartered in Paris, France, and appointed Sabrina Barbera as Executive Director, with Anne-Pascale Guedon as Executive Vice President of Business Development. 

Barbera has nearly 20 years of experience in aerospace and aviation and is currently Vice-President of Airbus Helicopters, overseeing its Simulation and Training department for over 8,000 pilots and technicians each year, having consummated 45 acquisitions, divestitures, and strategic alliances for the company including Airbus Helicopters’ investment in Blade in 2018.

Guedon was most recently Vice-President of International Business Development, reporting to Airbus’ Group Executive Committee, with 20 years of international experience as a former investment banker, and for the last 12 years with Airbus, where she invested and oversaw deployment of corporate funds in more than 30 countries.

Rob Wiesenthal, CEO of Blade Air Mobility said: “I have known Sabrina since she spearheaded Airbus’s investment in Blade and her creativity and exceptional drive, as well as her knowledge of the transition path from helicopters to Electric Vertical Aircraft in urban air mobility, make her uniquely suited to fulfill this important role.

“Beyond her tenure at Airbus, Anne-Pascale advised aerospace industry leaders including laureates of the Paris General Counsel, the Groupe ADP, the owner and manager of Parisian international airports as well as RATP Alliance, the world’s fourth largest transport operator. 

“Her knowledge of the regulatory landscape, as well as her long-standing European government relationships, will undoubtedly supercharge Blade’s expansion throughout Europe.”

Barbera said: “The scale and global strength of Airbus Helicopters has enabled me to appreciate the significant growth opportunity in urban air mobility, coupled with my work with Rob and Blade’s senior management team on Airbus’ investment in Blade.”

Guedon added: “My experience at Airbus Group in helicopters, drones, and fixed-wing aircraft has enabled me to play an important role in the development of urban air mobility. 

“I have been consulting with Blade in Europe for over a year and I am very excited to show the key constituents of the European urban air mobility ecosystem the unique capabilities Blade can bring to bear across the continent.”

In December last year, Blade Air Mobility acquired exclusive rights to offer scheduled helicopter flights operated by Helijet in Canada and across the US Pacific Northwest region, with plans to incorporate eVTOL aircraft on routes.

Previously in June 2021, Wisk announced that it would provide, operate and maintain up to 30 eVTOL aircraft for Blade Urban Air Mobility, to be used on short-distance routes between Blade’s network of terminals throughout the USA, following certification from the FAA.