The influential and esteemed media outlet, Business Insider, each year compiles a ‘Top 100’ of people which it considers are ‘the power players behind the most significant trends of the year’.

In the 2022 list, there are ten categories where Transportation has been re-introduced. Two leaders from the emerging eVTOL Industry are named. Adam Goldstein, CEO and co-Founder of Archer Aviation, and Eric Allison, Head of Product, at Joby.

Others included in the Transportation Top 10 are: Ross Rachey, Director of Global Fleet and Products, Amazon; Emma Nehrenheim, Chief Environmental Officer, Northvolt; Ted Cannis, CEO, Ford Pro; and Sheila Remes, Vice President of Environmental Sustainability, Boeing.

Adam Goldstein CEO and Co-founder, Archer Aviation

(credit: Jeramie Campbell)

In 2021, Archer Aviation raised close to $900 million as it went public via a SPAC deal. Over the past year, Adam Goldstein has been putting that money to work.

Goldstein tells Insider, “We’re the first ones to push the industry towards thinking about a business model rather than just a cool piece of tech. It’s really just an electric airplane, so it’s actually not that crazy.”

Like its peer, Joby Aviation, Archer anticipates using the aircraft to connect passengers to longer flights on airliners. But Goldstein also sees an opportunity to replace some of what he said are the 50,000 helicopters in use around the world.

He explains to Insider that putting a dent in the helicopter market would require a scale of manufacturing that the aviation industry isn’t used to. Goldstein continues, “There has never really been, outside of World War II, a large demand case for lots of airplanes.”

Archer has linked up with Stellantis, the automaker formed from the 2021 merger of Fiat Chrysler and Peugeot. Goldstein comments that while the aviation industry measures production tasks, such as painting an exterior, in days, Stellantis measures them in hours.

Eric Allison, Head of Product, Joby Aviation

(credit: Joby Aviation)

Eric Allison arrived at Joby after the flying taxi company acquired Uber Elevate in late 2020. He asks Insider, “What will it take to get people on board — figuratively and literally — with flying taxis?” Allison is concerning himself with “all of the things that wrap around the aircraft that are going to allow us to bring it to market.”

That means connecting a flight in a Joby eVTOL with other transportation services like commercial air travel. It also means navigating FAA certification and other red tape to get its vertiports constructed and operational while transforming heliports, and then convincing the public not using the aircraft to be OK with them flying above their heads.

He says, “Back when I started doing this, there was a bunch of people and it was kind of wild ideas and and not much else. We’re now deep into the march toward certification and commercial launch and it couldn’t be more exciting.”

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