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Reed Smith appoints attorney and former US DoT senior advisor

Glob­al law firm Reed Smith has hired Julia Norset­ter, JD, for­mer­ly a senior pol­i­cy advi­sor at the US Depart­ment of Trans­porta­tion, as the pol­i­cy and analy­sis lead for the firm’s glob­al Trans­porta­tion Indus­try Group.

In the new­ly cre­at­ed role, Norset­ter will pro­vide analy­sis and strate­gic input, as well as shar­ing insights into the trans­porta­tion mar­ket, specif­i­cal­ly in ship­ping, and avi­a­tion and advanced air mobil­i­ty – rep­re­sent­ing a num­ber of Reed Smith’s key sec­tors.

Norset­ter pre­vi­ous­ly devel­oped strate­gic poli­cies at the US Depart­ment of Trans­porta­tion, includ­ing emerg­ing trans­porta­tion and advanced air mobil­i­ty in align­ment with the US Fed­er­al Avi­a­tion Admin­is­tra­tion (FAA).

She will report direct­ly to Richard Hakes, chair of Reed Smith’s Trans­porta­tion Indus­try Group, who said: “We have been active­ly search­ing for some­one who can pro­vide analy­sis and pol­i­cy intel­li­gence, and who has a broad indus­try knowl­edge, in sup­port of the attor­neys and clients in our glob­al group, and Julia is the per­fect fit.

“Our clients in the trans­porta­tion sec­tor con­tin­u­ous­ly have to adapt to the chang­ing polit­i­cal, envi­ron­men­tal, reg­u­la­to­ry and tech­no­log­i­cal land­scape, espe­cial­ly over the past three tur­bu­lent years.

“Hav­ing Julia on board to pro­vide sig­nif­i­cant indus­try intel­li­gence, and specif­i­cal­ly to ana­lyze the mar­ket and strate­gize on the chal­lenges and oppor­tu­ni­ties ahead, will pro­vide great val­ue to our clients and to our busi­ness.”

Norset­ter, who grad­u­at­ed magna cum laude from the Uni­ver­si­ty of Min­neso­ta Law School, said: “Reed Smith has a world-class rep­u­ta­tion in the ship­ping and avi­a­tion space and I am thrilled to be join­ing such a group.

“With my sup­port and long stand­ing back­ground in trans­porta­tion, we will be able to enhance the sup­port to clients, pro­vid­ing them with strate­gic advice that will allow us to har­ness mar­ket oppor­tu­ni­ties in the evolv­ing trans­porta­tion land­scape.”

The trans­porta­tion prac­tice at Reed Smith cov­ers legal needs for stake­hold­ers in the indus­try, includ­ing own­ers, oper­a­tors, man­u­fac­tur­ers and investors, whether they move peo­ple or goods, by sea or by air, man­u­fac­ture or invest in ships, air­craft, space­craft or com­po­nents, or any­thing else the future might hold.

In March, Richard Hakes talked in a pod­cast about Reed Smith’s role in the emerg­ing eVTOL air­craft mar­ket and the impact COVID-19 has had on the avi­a­tion sec­tor over the past two years.

Pre­vi­ous­ly in Jan­u­ary, Reed Smith released a report which analy­ses the chang­ing avi­a­tion indus­try land­scape fol­low­ing the COVID-19 pan­dem­ic and includes a report on the emerg­ing eVTOL air­craft mar­ket.

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Jason Pritchard

Jason Pritchard is the Editor of eVTOL Insights. He holds a BA from Leicester's De Montfort University and has worked in Journalism and Public Relations for more than a decade. Outside of work, Jason enjoys playing and watching football and golf. He also has a keen interest in Ancient Egypt.

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