SMG Con­sult­ing and Sau­di Excel­lence Co, a com­pa­ny pro­vid­ing tech­nolo­gies in mobil­i­ty, secu­ri­ty, and defense to the Sau­di Gov­ern­ment and enter­pris­es in Sau­di Ara­bia, will joint­ly explore the poten­tial for advanced air mobil­i­ty (AAM) in the King­dom and how local tal­ent and resources can help advance the world­wide indus­try.

Aero­space, defence and autotech spe­cial­ist SMG and Sau­di Excel­lence will advise stake­hold­ers in the region on new mobil­i­ty solu­tions, sup­port the Vision 2030 ini­tia­tive, and work with inter­na­tion­al lead­ing AAM com­pa­nies to enter the region.

“Our coop­er­a­tion with SMG will allow us to com­bine its exper­tise in the AAM ecosys­tem with Sau­di Excellence’s gov­ern­ment and enter­pris­es net­work,” said Sheikh Abdul­lah bin Zaid Al Melei­hi, chair­man and founder of Sau­di Excel­lence.

“Our part­ner­ship is aligned with the Sau­di Government’s com­mit­ment to invest up to 100 bil­lion US dol­lars in build­ing a com­plete avi­a­tion ecosys­tem with the sup­port of the Pub­lic Invest­ment Fund (PIF), where Advanced Air Mobil­i­ty will be an impor­tant

SMG part­ner and AAM prac­tice lead Ser­gio Cecut­ta added: “AAM will be one of the fastest grow­ing mar­kets in Aero­space in the com­ing decades.

“We see Sau­di Ara­bia devel­op­ing into one of the top world mar­kets for AAM as it is work­ing to become a leader in green ener­gy, liv­ing and trans­porta­tion, with pre­mier projects like NEOM and THE LINE. We are priv­i­leged to work with Sheikh Abdul­lah bin Zaid Al Melei­hi and Sau­di Excel­lence to help AAM grow in Sau­di Ara­bia.”

SMG Consulting’s team of experts has expe­ri­ence of infor­ma­tion and data-dri­ven indus­tries to advise new mobil­i­ty indus­tries. Sau­di Excel­lence is part of Al-Ramez Inter­na­tion­al Group, which was estab­lished in 1991, pro­vides the lat­est tech­nolo­gies in the field of mobil­i­ty, secu­ri­ty and defence to Gov­ern­ment and enter­pris­es in Sau­di Ara­bia.

In Decem­ber 2021, Volo­copter part­nered with NEOM, the smart and sus­tain­able region­al devel­op­ment in Sau­di Ara­bia, to design, imple­ment and oper­ate what is claimed to be the world’s first bespoke pub­lic eVTOL mobil­i­ty sys­tem.