NEOM: An Urban Air Mobility Utopia or a Dystopian City Blueprint of the Future?
When Saudi Crown Prince Mohammed bin Salman announced plans for the ultimate futuristic city called NEOM at the Future Investment Initiative Conference in Riyadh, Saudi Arabia in October 2017, the world was agog.
The ambition is immense. The financial costs extraordinary. A brand new city constructed in the desert area of Tabuk Province in northwestern Saudi Arabia covering a site of 10,200 sq. miles or a similar size to Massachusetts, where costs of USD500 billion+ are being bandied around like Monopoly money.
The Crown Prince explained this new city “would operate independently from the existing governmental framework with its own tax and labour laws and an autonomous judicial system.” The idea was created for the Saudi Vision 2030, a plan to reduce the country’s dependence on oil, diversify its economy, and develop public service sectors.
NEOM aims to tick every green sustainable box from energy powered by wind and solar to transport systems geared around electric urban air mobility (UAM), alongside a high-speed rail-link called THE SPINE which will traverse the area in just 20 minutes, as well as robots employed for service duties. There will be no streets or road vehicles.
This is a vision contrived from science fiction films like Bladerunner, The Fifth Element and Minority Report. The difference being NEOM is an actual reality, where the first phase of the project, set to cost USD319 billion, is scheduled for completion by 2030. This is to be partly financed through a stock market flotation expected next year with the remainder coming from the Kingdom’s own capital wealth under the guise of a Public Investment Fund.
Even the name NEOM is contrived. The first three letters form the Ancient Greek prefix νέο or Neo meaning “new” and the M is representative of both the first letter of the Saudi Crown Prince’s name as well as the first of the Arabic word for “future.”
Understandably, the nascent eVTOL and drone industries are licking their lips at the prospect of being at the vanguard of the city’s UAM. Already, leading companies are jockeying for position in the Middle East region to take advantage of the potential riches on offer.
At present, Volocopter has pole position. Back in November, the company raised an additional USD182 million in a second signing of its Series E funding round. A majority — USD175 million — came from the financial coffers of NEOM itself. In fact, the collaboration began a year previously with the common goal of integrating Volocopter’s Volocity air taxi and VoloDrone into the futuristic city’s air mobility systems.

Nadhmi Al-Nasr, CEO at Neom, and Christian Bauer, chief commercial officer at Volocopter, signs a joint venture agreement to introduce eVTOL flight operations in Neom (Image: Volocopter)
While this places the eVTOL competition on the back foot, news broke in February that Joby Aviation had joined the ambitious UAM vision of Dubai, the capital of UAE, alongside vertiport constructor Skyports, with this city’s intention of expanding its transport systems to include flying taxis. A closed presentation from Dubai’s Roads and Transport Authority (RTA) and Skyports Infrastructure offered a vision of four constructed vertiport sites located near Dubai International Airport, Palm Jumeirah, Dubai Downtown and Dubai Marina, where Joby would be the primary flying taxi company.
Duncan Walker, CEO of Skyports, commented, “The appetite for technology innovation and infrastructure expansion in Dubai makes it a hugely promising environment for the launch of advanced air mobility. We’re excited to continue working with the RTA to make our joint vision of an integrated vertiport network a reality in 2026.”
Dubai is a three hour flight from NEOM.
Then there is German-based Lilium who back in October signed a Memorandum of Understanding (MOU) with Saudia Airlines to purchase 100 of its eVTOL Jets as well as support certification and services across the area. Saudia is the first airline in the MENA (Middle East and North Africa) region to invest in sustainable air mobility.
Other eVTOL companies with a foot in the Middle East door include Eve Air Mobility after a signed Letter of Intent (LOI) with helicopter and business jet operator Falcon Aviation in December. The company intends to purchase 35 of Eve’s aircraft to launch eVTOL services in the Gulf region from 2026.
Abu Dhabi-based Falcon is planning to operate the eVTOLs, initially, from its existing heliport at Atlantis the Palm, from where it offers tourists a bird’s‑eye view of Dubai. In 2021, the heliport was used by 45,000 passengers taking sightseeing rides from the island site. Two years earlier, Falcon announced plans, in partnership with helicopter maker Leonardo, to develop vertiports around the region.
No doubt other companies like EHang, AutoFlight and XPeng will be knocking on NEOM’s door to be a part of its impending transport revolution. The future is bright. The future is UAM.
But it is not all plain flying.
NEOM critics are sharpening their keyboards. For example, businessinsider.com published a feature this week with the heading “The Saudi crown prince wants to build a trillion-dollar utopia in the desert. His deals with China reveal a darker vision.”
Journalist Tom Porter, hints at a potential Orwellian dystopia when he points out that the Saudi Crown Prince has handed over the surveillance, monitoring and general policing for NEOM to China. Both countries represent authoritarian regimes, where heightened surveillance of its people brought about by improving technologies is becoming an integral part of their rulership.
Porter writes, “The Crown Prince has been strengthening his ties with China’s leader, Xi Jinping, who has agreed to provide powerful surveillance technology. Bulelani Jili, a Harvard University fellow who researches China’s global ambitions, told Insider that Xi is seeking to “normalise and seek to legitimise its vision of a state-led cyberspace and surveilled public.”
He continues, “China has already provided surveillance technology for the creation of so-called “safe cities”, run on user data, in Egypt and Serbia, a report by the Washington Institute think tank found. Crown Prince Mohammed appears keen to replicate those projects on a grander scale.”
This view is backed by Vincent Mosco, a researcher on social impacts of technology who has stated, “These surveillance concerns are justified. NEOM, in effect, is a surveillance city”, leading to the question: ‘Will it become a Dystopian City Blueprint of the Future?’
What is The Line?
One extraordinary planned feature of NEOM is called The Line. A property construction 170 kilometres long located between the Red Sea and the city of Tabuk with a footprint of just 34 sq. km. It consists of a mirror glass facade building with an outdoor space in between with a height of 500 metres and 200 metres wide. As the first residents are expected to move in during 2024, the first building phase should be complete by 2030. Eventually, up to 9 million people will inhabit the construction by 2040 with an average population density of 260,000 people per square kilometre. For comparison, London has a similar number of occupants spread over 1,500 sq. km, representing 5,725 people per square km.
The Line will consist of connected communities called modules. The total structure is to have 135 modules, each 800 metres in length. An image of a gargantuan chicken coop for humans comes to mind. Construction began in October, mainly via Chinese engineering expertise, where excavation works are presently taking place by over 2,000 labourers along the entire length of the project.
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Meanwhile, it is of no surprise to learn that The Line is being designed with the aid of artificial intelligence (AI). The building incorporates facilities such as power, waste, water, healthcare, transport and security, and more unusual, personal data is to be used as a form of financial currency. This will be collected from the residents’ smartphones and their homes, as well as from facial recognition cameras and multiple other sensors placed around the city. People are to be paid, literally, for handing over their data.
Media website news18.com quoted Marwa Fatafta, a regional policy manager at Access Now, a digital rights organisation, who said, “Using money as an incentive is a terrible idea; it distorts the right of people to freely consent, and normalises the practice of selling personal data for profit. It sounds like a privacy disaster waiting to happen.”
Also, there is talk of employing drones to be the city’s “eyes in the sky”, to monitor the inhabitants as they go about every day life. A reminder of the videos taken in China during the Covid-19 lockdown, where officious orders emanating from drones were barked by police at those who dared to step outside their homes.

“The Line of Light” Viewed From The Air (credit: NEOM)
NEOM also boasts a host of other facilities including Oxagon (a floating industrial complex shaped like an octagon); Trojena (a major outdoor skiing destination that will host the Asian 2029 Winter Games with an artificial lake and plenty of artificial snow); Sindalah (a luxury resort complex off the city coast); Neom Bay Airport; and a man-made agriculture region in the desert covering more than 16,000 acres that relies heavily on genetically engineered crops. Even creating an artificial moon for the night sky is being discussed.
Meanwhile, as The Line is to be 170 kilometres long with no streets or cars, the emphasis on UAM is important, so as to offer inhabitants the ability to quickly and easily travel around the city complex, where the need for vertiports and drone hubs is essential. At present, there is little information on the subject. Question: Which companies will be constructing these hubs; how many will there be; and what might they look like?
This also applies to drones. Which manufacturers will be chosen; how many craft are to be flown around NEOM; and for what purpose? We should know a lot more by 2024.
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(Top image: NEOM)