Jargon Group

CASE STUDY: RedCabin — Bringing a Community to Life

Red­Cab­in is a glob­al­ly cel­e­brat­ed events com­pa­ny which brings togeth­er lead­ers from across the trans­port world to fos­ter col­lab­o­ra­tion and inno­va­tion. The com­pa­ny curates reg­u­lar inno­va­tion sum­mits around the world focused on cre­at­ing an engaged com­mu­ni­ty of deci­sion mak­ers to bring real change to the glob­al trans­port inte­ri­ors indus­try.

Jar­gon Group was employed by Red­Cab­in to devel­op com­pelling sto­ries for use across PR, mar­ket­ing and social media chan­nels.

Mate­ri­als cre­at­ed by the agency include press releas­es, blogs, info­graph­ics, video con­tent, and case stud­ies. Specif­i­cal­ly, the Jar­gon Group team drafts
reg­u­lar thought lead­er­ship con­tent based on the pri­or­i­ties and exper­tise of the RedCabin’s lead­er­ship team to help demon­strate the organ­i­sa­tions indus­try expe­ri­ence and exper­tise. Jar­gon Group also man­ages all glob­al media rela­tions activ­i­ty for the client, pri­ori­tis­ing the UK, Europe and the Unit­ed States of Amer­i­ca.

Over time the team has deliv­ered edi­to­r­i­al cov­er­age in some of the World’s lead­ing media out­lets includ­ing the New York Times, CNN Trav­el, MailOn­line, the Dai­ly Tele­graph, and The Inde­pen­dent, along­side all key trans­port trade media out­lets.

The activ­i­ty has also helped Red­Cab­in deliv­er sig­nif­i­cant organ­ic growth across its social media chan­nels, espe­cial­ly LinkedIn, where the account gained 5,000
fol­low­ers. The Jar­gon Group also suc­cess­ful­ly sup­port­ed Red­Cab­in as it sought to pro­mote its inter­na­tion­al events, assist­ing hosts includ­ing Eti­had Air­ways, Vir­gin Atlantic, Boe­ing, Air­bus and Delta Air­lines with their engage­ment.

“It was incred­i­bly impor­tant for us that we found the right sup­port to help raise aware­ness of our sum­mits and dri­ve new growth online and offline, and we found that with the Jar­gon Group team.”

 – Mon­i­ca Wick, CEO at Red­Cab­in

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Jason Pritchard

Jason Pritchard is the Editor of eVTOL Insights. He holds a BA from Leicester's De Montfort University and has worked in Journalism and Public Relations for more than a decade. Outside of work, Jason enjoys playing and watching football and golf. He also has a keen interest in Ancient Egypt.

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