Turning Visibility into Value: PR’s Impact on B2B Sales
In the high-stakes world of B2B, trust and authority are crucial. While PR isn’t directly tied to sales, it plays a
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The Jargon Group
Since 2009, The Jargon Group has been delivering impactful PR and integrated marketing communications campaigns that combine strategic insight with creative execution. Our mission is simple: to create stories that influence decision-makers, build authority, and accelerate business growth.
With a global team of experienced communications professionals, we work closely with our clients to establish them as innovators and thought leaders within their industries. Over the years, we have partnered with more than 300 ambitious technology brands, helping them increase market share, disrupt their sectors, and achieve measurable success.
Our expertise lies in creating powerful messaging that transforms brands. In the past three years alone, we have earned over 30 industry awards for excellence in client work. We are proud to hold the Public Relations Consultants Association’s (PRCA) Communications Management Standard (CMS) — the gold benchmark for operational excellence.
Recognised as a Top 30 B2B PR Agency and ranked among the leading agencies outside London, we partner with brands across diverse B2B sectors, delivering campaigns that build authority, spark innovation, and drive measurable growth.
Trust: The Most Valuable Currency in Modern PR
In today’s media landscape, trust isn’t just important – it’s everything. With AI-generated content increasingly appearing across all areas of our working lives, and shrinking
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The Jargon Group: How to Handle Negative PR Effectively
There’s an old saying that ‘all publicity is good publicity’. And, while some brands lean into this idea, deliberately courting
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The Value of PR in Maximising Event Visibility
Industry events are more than just opportunities to network, they’re powerful tools to build brand authority, drive media coverage and
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The Power of Communications: Why Clear Messaging Builds Stronger Brands
Ever noticed how some brands seem to have it all together? Their messaging is clear, their tone is consistent and
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Breaking into new B2B markets: How strategic PR opens doors
Whether you’re looking to enter a different region, country or sector, expanding into a new B2B market requires more than
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Crafting a PR strategy for 2026
PR and content play a hugely important role in helping to educate audiences, raise awareness of a concept and ultimately,
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A sustainable form of transport – inside and out
Within the EU it is estimated that the transport industry contributes around 25 per cent of total Greenhouse Gases Emissions.
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Farnborough Air Show 2024 – What to Expect
With just under three weeks to go before Farnborough Air Show 2024, it’s a good time to look at some
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Planes, trains and automobiles: Mitigating the climate impact of transport
When it comes to the issue of sustainable transport, the whole sector, irrespective of mode: plane, train, lorry, bus, car
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Aircraft and Rail: The inside line on what to expect in 2024
2023 was a year of innovation and collaboration, bringing together industry experts from across the globe to discuss how cabin
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Looking to the future of aviation
Chris Bignell, CEO of The Jargon Group, has admitted that he is something of a geek when it comes to
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CASE STUDY: RedCabin — Bringing a Community to Life
RedCabin is a globally celebrated events company which brings together leaders from across the transport world to foster collaboration and
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