Hyundai’s urban air mobility eco-system put on centre stage for employees

Hyundai Motor Com­pa­ny is show­cas­ing the next gen­er­a­tion of trans­port inno­va­tions by dis­play­ing a 1:8‑scale mod­el of its smart mobil­i­ty ecosys­tem in the lob­by of its head­quar­ters.

The mod­el is a minia­ture of the exhib­it shown at CES 2020 and includes inte­gra­tion of its Urban Air Mobil­i­ty, Pur­pose Built Vehi­cles (PBV) and Hub (Mobil­i­ty Tran­sit Base) smart mobil­i­ty solu­tions as part of a dynam­ic human-cen­tered future cityscape. 

It aims to inspire Hyundai employ­ees and oth­er audi­ences by show­ing the company’s vision for future mobil­i­ty as it aims to become a Smart Mobil­i­ty Solu­tion Provider. After the cur­rent exhi­bi­tion ends on 12th June, the mod­el will be show­cased at major events around the world.

Jai­won Shin, Exec­u­tive Vice Pres­i­dent and Head of Hyundai’s Urban Air Mobil­i­ty Divi­sion, said: “Hyundai’s UAM Divi­sion is lead­ing nec­es­sary tech­no­log­i­cal devel­op­ments and work­ing towards real­is­ing the intro­duc­tion of Urban Air Mobil­i­ty, which has been people’s dream for decades.

“The S‑A1 Per­son­al Air Vehi­cle con­cept on dis­play shows our ded­i­ca­tion to bring forth Urban Air Mobil­i­ty for the ben­e­fit of human­i­ty.”

The UAM is shown with its rotors tilt­ing, enabling ver­ti­cal take-off and land­ing and rotat­ing hor­i­zon­tal­ly for flight. On the ground, PBVs can be seen run­ning on the road, trav­el­ing around the Hub, becom­ing part of the build­ing when con­nect­ing to the Hub’s dock­ing sta­tion.

The Hub is not only a space that con­nects UAM and PBVs, but also serves as a new con­cept for con­nect­ing peo­ple, reflect­ing Hyundai’s deter­mi­na­tion to give peo­ple more qual­i­ty time while pro­vid­ing seam­less free­dom of move­ment and the oppor­tu­ni­ty to enjoy diverse expe­ri­ences.
 
In addi­tion, mir­rors are installed on the ceil­ing of the exhi­bi­tion space to allow an immer­sive view­ing expe­ri­ence from var­i­ous angles. Videos of a future city trans­formed through smart mobil­i­ty solu­tions will also be shown on large dis­plays installed on adja­cent walls.

Speak­ing at CES ear­li­er this year, Euisin Chung, Exec­u­tive Vice Chair­man of Hyundai Motor Group, said: “For our smart mobil­i­ty solu­tions, we con­sid­ered what tru­ly mat­ters in cities and in people’s lives. UAM, PBV and Hub will revi­tal­ize cities by remov­ing urban bound­aries, giv­ing peo­ple time to pur­sue their goals, and cre­at­ing a diverse com­mu­ni­ty.

“Our goal is to help build dynam­ic human-cen­tered future cities and con­tin­ue our lega­cy of progress for human­i­ty. CES 2020 is just the start and we will con­tin­ue to real­ize this vision.”

To realise its vision for smart mobil­i­ty solu­tion, Hyundai has added a ded­i­cat­ed team for UAM to its design organ­i­sa­tion and enhanced col­lab­o­ra­tion between UAM Divi­sion, Design Cen­ter, and Strat­e­gy and Tech­nol­o­gy Divi­sion.