Wisk, ReD Publish White Paper “eVTOL Air Taxis: New Opportunities for Equitable Transport”
eVTOL company, Wisk Aero, and ReD Associates, a Humanities and Social Science-based strategy consultancy, have released a White Paper which explores the Advanced Air Mobility (AAM) industry’s potential for providing safe, fast and affordable mobility solutions for people with disabilities, reports a press release.
Many forms of transport still face challenges in providing “consistent, efficient, affordable, and accessible services and people with disabilities continue to encounter barriers to mobility,” explains the release. “The rise of Advanced Air Mobility and the development of air taxis for passenger use presents an opportunity to address these barriers and improve the quality of mobility experiences.”
The report entitled “EVTOL Air Taxis: New Opportunities for Equitable Transport” integrates the most significant challenges for AAM and provides a call to action to mobility providers to place accessibility at the centre of the industry.
The White Paper also outlines the research conducted by both companies alongside the key findings. They underscore the need for AAM to redefine accessibility while accentuating five distinct levels:-
● Access: Ensuring physical and informational access for people with disabilities in mobility spaces and services.
● Physical Safety: Addressing concerns related to physical injury, exposure to illness and discomfort during travel.
● Emotional Safety: Mitigating the stress and vulnerability experienced during travel, including invasive security checks and interactions with fellow passengers.
● Equal Expenditure & Efficiency: Streamlining processes and reducing waiting times, energy expenditure and the need for extensive support.
● Joy & Inclusion: Promoting the emotional and social aspects of travel, avoiding feelings of isolation and marginalisation.

Uri Tzarnotzky, Head of Product Design at Wisk, commented, “Technology has greatly improved the lives of individuals with disabilities. However, there is still a disparity between advancements in technology and the transportation and mobility experiences for many, including those with impairment.”
He continued, “By thinking about accessibility from the start, we can realise the full potential of this new form of technology and ensure that it serves everyone. Developing ways to reduce the friction inherent to multi-modal journeys for passengers living with disabilities is a priority at Wisk.”
Ian Dull, Partner at ReD, added, “By deeply understanding the needs of people with disabilities and addressing them from the ground up in its aircraft, Wisk is ensuring that next generation urban mobility offers truly accessible experiences, not band-aid solutions, and pushing other players in the AAM ecosystem to raise the bar.”
Wisk and ReD undertook a mixed methods study of people with disabilities’ unmet mobility needs and challenges around intra-urban and exurban travel (travel to destinations within and around cities) in line with future AAM use cases.
Background
ReD Associates a humanities and social science-based strategy consultancy. Since 2005, the company has worked with global companies and foundations, C‑suite and management Boards to create change in corporate strategy, growth initiatives, product, sales, marketing and R&D.
Based in Copenhagen Paris, New York and the Bay Area, ReD is fully owned and led by a collective of partners with decades of experience at the intersection of consulting, human science and the business world.
For more information
https://www.redassociates.com/
(Images: Wisk Aero)
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