“Blade Air Mobility Sells Passenger Division to Joby For USD125 Million”
This is a huge story for the AAM Industry.
Blade Air Mobility announced this week, an agreement to sell its passenger division to Joby Aviation for up to USD125 million, reports a press release. This includes operations in the U.S and Europe, lounges and terminals in key hubs, as well as the Blade brand. Operations will continue with the business functioning as a standalone entity within Joby.
Not surprisingly, both company’s share price soared on the announcement (August 4th). Joby’s went up close to 20 percent (closing at USD20.39) and Blade’s over 14 percent (end of trading day USD4.43). Other AAM-related share prices were also positively affected.
Blade flew more than 50,000 passengers last year from a network of 12 urban terminals situated in some of the most important urban air mobility markets in the world. This includes dedicated lounge and terminal bases at John F. Kennedy International Airport and Newark Liberty Airport, as well as the West Side of Manhattan, the East Side of Manhattan and Wall Street.
The company’s passenger operations are expected to continue as normal, with the business continuing to be led by Blade founder and CEO Rob Wiesenthal as a wholly-owned subsidiary of Joby.

Rob Wiesenthal
The release explains, “By utilising Blade’s existing infrastructure and gradually transitioning a large loyal base of passengers from conventional helicopters to next-generation eVTOL aircraft, Joby expects to be able to accelerate its commercialisation while reducing infrastructure investment requirements and customer acquisition costs.”
JoeBen Bevirt, Founder and CEO of Joby Aviation, remarked, “This is a strategically important acquisition that will support the successful launch of Joby’s commercial operations in Dubai as well as our subsequent global rollout and continued leadership in the sector.”
He continued, “Over the last decade, Rob and the team at Blade have built a world-class passenger experience that demonstrates the value of vertical lift. With access to the infrastructure they have secured and the loyal customer base developed, we will be in the best possible position to launch our quiet, electric aircraft as soon as certification is secured.”
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After the transaction, Blade’s Medical division will remain public and re-brand as Strata Critical Medical. The release continues, “This will focus on leveraging its asset-light platform to provide mission critical logistics and medical services to hospitals and healthcare providers throughout the country, while strengthening and growing its business portfolio both organically and through acquisitions.”
Strata will then gain access to Joby aircraft for medical use as part of a long-term eVTOL partnership between the two parties. It is expected that the quiet capabilities of Joby’s S‑4, coupled with its potential to operate at lower costs than traditional helicopters and other shorter-range aircraft, will provide value to Strata customers and an advantage over competitors.
Trinity Medical Solutions, the company’s operating business in this health segment and one of the largest air transporters of human organs for transplant in the U.S, will remain Strata’s wholly owned subsidiary.
Wiesenthal commented, “Blade’s mission since inception has been to accelerate the transition from traditional rotorcraft to electric aircraft. There is no stronger company than Joby to help make this mission a reality.”
He continued, “Over the past eight years, we have successfully created one of the largest air transporters of human organs in the U.S. This transaction enables us to become laser-focused on broadening our offerings across the medical logistics and solutions value chain with a singular strategy and significant deployable capital for acquisitions and organic expansion.”

One of Blade’s Manhattan Heliports
The purchase price paid will either be in cash or Joby stock, subject to customary indemnification holdbacks and includes up to USD35 million of earn-outs based on performance and retention metrics.
Will Heyburn, Blade’s Chief Financial Officer, added, “This divestiture allows us to focus entirely on Trinity Medical, our fastest growing and most profitable business line, which represented a major part of our 2024 earnings.”
Meanwhile, Wiesenthal will join Joby as CEO of Blade Air Mobility and will also serve as Chairman of the Board at Strata. The transaction is expected to close in the coming weeks. A new ticker trading symbol for Strata will be announced at a later date.
Heyburn and Melissa Tomkiel, Blade’s President and General Counsel, will succeed Wiesenthal, serving as Co-CEOs of Strata while retaining their CFO and General Counsel roles, respectively. Blade’s current Chairman, Eric Affeldt, will be named Lead Independent Director.
For more information
(Images: Blade Air Mobility/Joby Aviation)
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