EHang: “Celebrities For FREE eVTOL Marketing”

It is becom­ing obvi­ous. The eVTOL Indus­try will only need to car­ry out ini­tial min­i­mal mar­ket­ing for their air­craft as celebri­ties will do it for them and, no doubt, for FREE.

Take EHang for exam­ple.

This week the com­pa­ny approached a Youtube star called IShowSpeed. For those of us who are 40 some­things, this U.S‑born, 20 year-old social media super­star, has over 100 mil­lion glob­al fol­low­ers… yes, 100 mil­lion! 

After cre­at­ing his chan­nel in 2016 to post gam­ing con­tent, five years lat­er, he rose to promi­nence part­ly due to his provoca­tive behav­iour and state­ments (says Google).

Then he attract­ed a strange ill­ness called a clus­ter headache where he told his fol­low­ers “I can’t sleep, I can’t eat, I can’t do any­thing right now.” This gave him fur­ther noto­ri­ety fol­lowed by lots of social media sym­pa­thy.

Born in Cincin­nati, Ohio, IShowSpeed or Speed to his fans is alleged to be worth over USD10 mil­lion gained from ad rev­enue, spon­sor­ship deals, mer­chan­dise sales and even music releas­es. (His father Dar­ren Watkins is a musi­cian).

From Serene to Man­ic

So, Speed just hap­pened to be in Asia. EHang found out and asked him to be one of the ear­ly pub­lic mem­bers to fly in an EH216‑S autonomous eVTOL. What great con­tent for Speed’s social media fol­low­ers. What great FREE pub­lic­i­ty for EHang. A case of quid pro quo.

His reac­tion to the flight sums up his dra­ma queen nature. From serene when on ter­ra fir­ma to man­ic behav­iour while in the air. He screams, “I am the first per­son to dri­ve a fly­ing car!” Is this meant to be com­i­cal or does he actu­al­ly believe this? Ask the tech­ni­cians who were con­trol­ling the autonomous craft below.

EHang tweet­ed, “BIG wel­come to @ishowspeedsui  for his first EH216‑S flight! He was amazed by the safe­ty and excite­ment of the jour­ney. We’re thrilled to have him expe­ri­ence the future of urban air mobil­i­ty!”

The com­pa­ny is not the only one to go down the super­star route. Per­son­al fly­ing vehi­cle com­pa­ny, Jet­son, has attract­ed the sup­port of pop star and music pro­duc­er Will-i-am. He is also a major investor and has been promised one of the first craft to come off the assem­bly line, after suc­cess­ful­ly com­plet­ing a fly­ing train­ing course. 

While Will-i-am has few­er social media fol­low­ers than Speed, 30+ mil­lion is still a fair amount of peo­ple.

Top 30 List of Social Media Super­stars

So man­u­fac­tur­ers from the eVTOL indus­try, start lin­ing up the Tay­lor Swifts and Cris­tiano Ronaldo’s to fly in your eVTOL, when they begin rolling off the assem­bly line.

For more infor­ma­tion

https://www.ehang.com

(Images: EHang/IShowSpeed)

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More Pho­tos

Some of Speed’s Social Media Asian Fans Watch­ing the Flight