Jargon Group

Looking to the future of aviation

Chris Bignell, CEO of The Jar­gon Group, has admit­ted that he is some­thing of a geek when it comes to two sub­jects: avi­a­tion and tech­nol­o­gy. So, it’s for­tu­nate that through­out his career he’s been able to work close­ly with both. 

Avi­a­tion has the tech­ni­cal chal­lenges of get­ting 500 tons of A380 to fly through the air, yet the in-cab­in flight expe­ri­ence some­times seems to lack inno­va­tion.  So he was pleas­ant­ly sur­prised to see what was on dis­play at the AIX show in Ham­burg in May. 

Sure, there was not much men­tion of the Meta­verse or gen­er­a­tive AI but he was delight­ed to see the indus­try embrace the oppor­tu­ni­ties afford­ed by big chal­lenges such as sus­tain­abil­i­ty, clean­li­ness and inclu­sion.

In par­tic­u­lar, Chris loved see­ing the sus­tain­abil­i­ty ini­tia­tives from Gen­er­a­tion Phoenix and Soisa, the touch­less lav inno­va­tion from Adam Rite Aero­space and a new in-aisle wheel­chair con­cept from J&C Aero.

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Jason Pritchard

Jason Pritchard is the Editor of eVTOL Insights. He holds a BA from Leicester's De Montfort University and has worked in Journalism and Public Relations for more than a decade. Outside of work, Jason enjoys playing and watching football and golf. He also has a keen interest in Ancient Egypt.

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