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PLANA wins iF design award 2023

South Kore­an hybrid AAM air­craft devel­op­er PLANA today announced that it has won the Pro­fes­sion­al Con­cept cat­e­go­ry of the high­ly esteemed iF Design Awards, which are held annu­al­ly in Ger­many and are con­sid­ered one of the top three design awards glob­al­ly, along­side the Red Dot Design Award and IDEA.

Over 11,000 prod­ucts were sub­mit­ted from around the world and PLANA’s AAM air­craft design was recog­nised for its excep­tion­al design, which focuss­es on pas­sen­ger com­fort, safe­ty, and con­ve­nience.

The air­craft’s six tilt-rotor lay­out ensures sta­bil­i­ty, while its aero­dy­nam­ic exte­ri­or design com­ple­ments the air­craft’s high-per­for­mance capa­bil­i­ties. Its pas­sen­ger-cen­tric, util­i­ty-focussed cab­in can accom­mo­date up to six pas­sen­gers and fea­tures wide sym­met­ri­cal doors for easy board­ing, three-point belts, buck­et seats for pas­sen­ger safe­ty, and var­i­ous con­ve­nient stor­age spaces.

PLANA has now joined a select group of eVTOL air­craft devel­op­ers, includ­ing Lil­i­um from Ger­many, and Ver­ti­cal Aero­space from the Unit­ed King­dom, both who have received this pres­ti­gious award.

PLANA has applied for four design reg­is­tra­tions with the Kore­an Intel­lec­tu­al Prop­er­ty Office since last year, with pend­ing appli­ca­tions for var­i­ous parts of the air­craft, includ­ing the cock­pit.

Jin­mo Lee, chief prod­uct offi­cer of PLANA, pledged to con­tin­ue invest­ing in research and devel­op­ment to stay at the fore­front of the air mobil­i­ty indus­try. AAM is gain­ing trac­tion as a new mode of trans­porta­tion to con­nect areas not served by tra­di­tion­al air ser­vices.

PLANA is devel­op­ing an air­craft that reduces car­bon diox­ide emis­sions by more than 80% com­pared to con­ven­tion­al heli­copters. With a range of 500 kilo­me­tres, and a pay­load to fit a pilot and up to six pas­sen­gers.

PLANA is cur­rent­ly test­ing and val­i­dat­ing a scaled-down air­craft. The com­pa­ny recent­ly opened two offices in the USA and is work­ing on the FAA cer­ti­fi­ca­tion while expand­ing its glob­al ecosys­tem.

Last month, PLANA estab­lished US branch­es in Sil­i­con Val­ley and Irvine, Cal­i­for­nia to facil­i­tate the FAA cer­ti­fi­ca­tion process of the company’s AAM air­craft and expand into the glob­al mar­kets.

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Jason Pritchard

Jason Pritchard is the Editor of eVTOL Insights. He holds a BA from Leicester's De Montfort University and has worked in Journalism and Public Relations for more than a decade. Outside of work, Jason enjoys playing and watching football and golf. He also has a keen interest in Ancient Egypt.

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