Advanced Air Mobilty Institute and Gilmore Group to develop awareness campaigns to support future acceptance of industry

The Advanced Air Mobil­i­ty (AAM) Insti­tute and Gilmore Group have formed a strate­gic part­ner­ship to devel­op aware­ness cam­paigns to build sup­port and future accep­tance, with Arthur Gilmore, pres­i­dent and CEO of Gilmore Group, as senior brand exec­u­tive.

Dan Sloat, founder and pres­i­dent of the AAM Insti­tute, has already devel­oped the idea of fea­tur­ing Archer in the first cam­paign piece and Lex­ie Jan­son, AAM Insti­tute brand ambas­sador and influ­encer, and her involve­ment with Air­speed­er, based in Aus­tralia, as a pilot.

Gilmore said: “Our Group is com­mit­ted to embrac­ing acces­si­bil­i­ty as a guid­ing prin­ci­ple in all aspects of AAM, both in the air and on the ground. We believe that design­ing a future where the trav­el expe­ri­ence can be made eas­i­er for all will con­tribute to broad­er accep­tance, greater inclu­siv­i­ty, and a glob­al move towards sus­tain­abil­i­ty.”

Sloat, founder and pres­i­dent of the AAM Insti­tute added: “Our mis­sion at the AAM Insti­tute neces­si­tates action that direct­ly pro­motes inclu­siv­i­ty and accom­mo­dates peo­ple of all abil­i­ties.

“We are proud to part­ner with Gilmore Group to raise aware­ness in the glob­al com­mu­ni­ty of the mer­its of advanced air mobil­i­ty. Arthur’s com­mit­ment to acces­si­bil­i­ty is gen­uine, unwa­ver­ing, and under­scores the mes­sage that every human being has inher­ent val­ue.

“As our first step, we have sub­mit­ted a joint response to the Depart­ment of Transportation’s request for infor­ma­tion, titled ‘The Impor­tance of AAM Accep­tance and Aware­ness’. We look for­ward to con­duct­ing stud­ies and advo­cat­ing for the broad­est pub­lic ben­e­fits to earn com­mu­ni­ties’ trust across Amer­i­ca.”

They have con­clud­ed that there is a lack of pub­lic aware­ness of AAM and what eVTOL is, and say that a well-devised cam­paign will dri­ve adop­tion, help shape pub­lic per­cep­tion, stim­u­late eco­nom­ic growth, and pro­mote sus­tain­abil­i­ty.

Gilmore Group would like to under­stand how to get fund­ing for more pas­sen­ger expe­ri­ence research to improve the cus­tomer expe­ri­ence and bet­ter address civ­il pas­sen­ger rights in the evolv­ing AAM sec­tor. Addi­tion­al­ly, it would like to sur­vey peo­ple with dis­abil­i­ties, oper­a­tors and expand upon its sur­vey of Pilots.