Reuben Brothers Unveil Electric Air Taxi Vertiport with Joby Aviation at Century Plaza in Los Angeles

Reuben Broth­ers has announced an alliance with Joby Avi­a­tion to estab­lish an air taxi ver­ti­port at Park Elm Res­i­dences at Cen­tu­ry Plaza, South Tow­er in Cen­tu­ry City, Los Ange­les.

The ver­ti­port will uti­lize the build­ing’s exist­ing heli­pad to accom­mo­date oper­a­tions and charg­ing for Joby’s elec­tric air taxi. Park Elm Res­i­dences at Cen­tu­ry Plaza is expect­ed to become the first res­i­den­tial devel­op­ment in Los Ange­les to offer an in-house air taxi ser­vice inte­grat­ed into res­i­dents’ lifestyles.

Own­ers will be able to book a Joby air taxi on demand, for flights with­in the greater Los Ange­les area, turn­ing dri­ves that can exceed two hours into flights as short as five min­utes.

Jor­dana Yechiel, Direc­tor of Res­i­den­tial Design for Reuben Broth­ers, said: “At Park Elm Res­i­dences, we’re redefin­ing lux­u­ry liv­ing. Direct access to Joby air taxi ser­vice is a tru­ly unique ameni­ty that ele­vates the res­i­dent expe­ri­ence today and points to a future where expand­ed ver­ti­port access across Los Ange­les trans­forms every­day con­ve­nience.”

In addi­tion to the ver­ti­port, Joby plans to build a ded­i­cat­ed pas­sen­ger lounge, draw­ing on its expe­ri­ence oper­at­ing Blade lounges around the world.

Blade, a divi­sion of Joby, and the lead­ing urban air mobil­i­ty com­pa­ny in the world, cur­rent­ly oper­ates nine pas­sen­ger lounges in the New York area and across the South of France. This new­ly planned lounge will be Joby’s first in a res­i­den­tial build­ing.

Rob Wiesen­thal, CEO of Joby’s Blade Air Mobil­i­ty divi­sion, added: “Giv­en its Cen­tu­ry City loca­tion, Park Elm Res­i­dences at Cen­tu­ry Plaza, South Tow­er is ide­al­ly posi­tioned to anchor a broad­er Los Ange­les ver­ti­port net­work. We expect this net­work to com­plete­ly reshape how res­i­dents move through the city, begin­ning with air­port trips.”

Reuben Broth­ers is a glob­al leader in pri­vate equi­ty, inter­na­tion­al real estate, hos­pi­tal­i­ty, cred­it financ­ing, sports and media.

Joby and Reuben Broth­ers is joint­ly seek­ing all nec­es­sary local, state, and fed­er­al approvals required to launch the ser­vice. Joby will be respon­si­ble for the ver­ti­port and lounge build-out, as well as oper­a­tions, flight arrange­ments, and the pas­sen­ger expe­ri­ence. Reuben Broth­ers will inte­grate Joby’s air taxi ser­vice into the ameni­ty offer­ings for all Park Elm res­i­dents.

Joby has part­nered with Delta Air Lines and Uber and was recent­ly select­ed as a part­ner in mul­ti­ple win­ning appli­ca­tions under the White House-backed eVTOL Inte­gra­tion Pilot Pro­gram (eIPP).

Through the pro­gram, Joby has the oppor­tu­ni­ty to begin ear­ly oper­a­tions this year in 12 states, mark­ing a major mile­stone for the U.S. air taxi indus­try with the poten­tial to sig­nif­i­cant­ly accel­er­ate Joby’s path to com­mer­cial ser­vice.